Our story begins in Borneo, home to the world’s oldest rainforest and a plethora of critically endangered species. A decade ago, our founder Dom Desmond lived in the island’s northern jungles, working with critically endangered Borneo orangutans. Fast-forward ten years and the once lush rainforests have fallen victim to palm oil plantations and illegal logging.
In 2017, Dom returned to Borneo. On witnessing the sites of destruction that the rainforests had become, he met with an NGO called Friends of the National Parks Foundation, who work to protect and restore large areas of primary rainforest simply by purchasing it.
So Dom thought up a company that would go where no company had gone before - using funds from sock sales to help this NGO protect the Borneo rainforest. The idea quickly grew into a company that would support five of the world’s most endangered species. And that’s how Critically Endangered Socks was born. But it doesn’t end there. Our mission is to eventually help every critically endangered animal on the brink of survival by selling the most beautifully crafted, ethical products we can create.
So, as our slogan states, our socks save species. We must act now if we want to rescue some of the earth’s most beautiful creatures from the brink of extinction. The simplest way to do that? By wearing your heart on your feet.